GS1 Activate

GS1 Activate is a web service application that GS1 South Africa is excited to have launched that will make it easier to put a barcode on your products. Whether you’re selling in retail or in other sectors, you will be able to generate a barcode symbol and share product data globally, helping you trade better,

Call 011 777 3300 for more information or email your request to

Getting started

  • As a new GS1 South Africa member, you will receive your login details, once you have set up your password, click on the member login tab on
  • Familiarise yourself with the Dashboard. From here you can add, view, and edit products (My Products).
  • Add your first product. Start with a consumer/base unit. Enter product information such as name, description, weight, size, flavour, colour, a photograph, et cetera. This information helps you identify and manage your product inventory and associated barcodes.
  • Continue adding new products and additional packaging options (such as multiple-unit cases) until you complete your current product offerings.
  • Generate and download barcode images in a variety of formats.


User Guide

For full guidance on how to use Activate, download the Activate User Guide

Activate Frequently asked Questions

How do I log in to Activate?

Once you have set your Activate password, you can log in by clicking this link:  

Then click on Activate Login

Where can I find my barcode licenses on Activate?

You will find your barcode license on the “License” tab. Members who have applied for single barcode licenses will have the first 12 digits of their barcode number on Activate.

How do I allocate barcodes to my products on Activate?

If you are a new member and haven’t allocated barcodes to products, use the “add a new product” option. If, you have already allocated barcode numbers to products use the “import function” to upload the barcode information.

What is the difference between a product sold at point of sale and a product not sold at point of sale?

A product sold at point of sale is an item scanned at a POS/till point at a Retailer/ Wholesaler E.g. a Jar of Jam.

A product not sold at the point of sale means that the item is transported to the Retailer / Wholesalers in bulk. E.g. a case of 200 Jars of Jam to be broken down into single products.

What is the difference between a Fixed and Variable Product?

A fixed product is a product with a fixed weight, Unit of Measure, Net content e.g. 500 Grams of Jam.

A variable product is one that’s priced, ordered, or invoiced in quantities which can vary by product, weight, or content e.g. lose fresh produce.

What is the difference between a base unit and a higher-level unit?

A Base unit means the product cannot be broken into other products that are sold separately.

A Higher-level unit means that the product can be broken down and sold separately e.g. a shrink pack, a box, or a case.

What is the product's functional name?

The product’s functional name is the name used to describe the use of the item/product by the consumer e,g Jam, Hand sanitiser, flour etc

What is the Global Product Category code?

The GPC code is used to group products based on similar characteristics according to the GS1 Global Product Classification.

Link to the Global Product Category: to find your GPC code.

How large should the Product image for Activate be?

The Activate platform takes a maximum size of 25 MB.

Can I design my barcode symbol on the Activate system?

You can download a PDF and EPS barcode symbol on Activate. The EPS format can be designed and Is recommended to forward to packaging printers.

Can I edit the product information Activated?

Yes, you can edit your product within 3 hours. If you need to edit the information after the 3 hours, send a request to with the Barcode number and the information to be edited.

What are the product image upload specifications on Activate?

Activate supports gif, jpg, jpeg  & png file extensions image formats. You can also paste the image URLs. The image should not be larger than 2MB.

How do I register for Activate training?

Send your Activate training request to

Add your first product