Today, there are many paths to purchase, but consumers are demanding one, seamless retail channel – the one that brings their product home. They are creating “personal supply chains” for food, clothing, electronics and more – and GS1 standards can help.


Omni-channel commerce
The retail industry is quickly responding to the changing habits of consumers, who switch seamlessly between in-store and e-commerce channels while expecting a consistent shopping experience. GS1 standards are helping the retail sector integrate store operations, delivery and inventory management to meet the challenges of the new omni-channel marketplace and satisfy the expectations of consumers before, during and after their purchase.

Retail sub-sectors:


Today’s apparel consumers expect to get the right product in the right place at the right time. It can be a challenge to increase the speed-to-market while keeping track of items with many different attributes like type, size, colour, style and season.

Fresh Foods

GS1 standards help you trace fresh foods from farm to fork. Information can be shared throughout the supply chain to support your business needs and vouch for food safety.


Over 40 years ago, CPG/Grocery retailers helped implement a single standard for product identification- the barcode. What started as a way to speed-up the store checkout, has since become the global language of business.

General Merchandise

The general merchandise sector is facing growing expectations around product safety, traceability and the sharing of accurate data. Whether trading locally or crossing borders, supply chain players today are expected to satisfy industry needs,