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GS1 DataMatrix and GS1 QR Code are”2D Matrix” symbols that can carry all GS1 keys and attributes. It can be applied to hold trade item information such as the item expiry date, serial number or batch/lot number. The 2D symbols can also be used to specify the ‘extended packaging URL’ in support of mobile phone scanning applications.

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The GS1 DataBar family consists of seven types of barcodes. Four of the barcodes are applied in scanning at retail point-of-sale (POS), two of which are able to carry additional information such as a serial number, lot number of expiry date. GS1 DataBar is also applied in general distribution and logistics environments.

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The Global Location Number can be used by companies to identify their locations, giving them complete flexibility to identify any type or level of location required.

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The Global Trade Item Number (GTIN) can be used by a company to uniquely identify all of its trade items. GS1 defines trade items as products or services that are priced, ordered or invoiced at any point in the supply chain.

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The Serial Shipping Container Code can be used by companies to identify a logistic unit, which can be any combination of trade items packaged together for storage and/or transport purposes; for example a case, pallet or parcel.